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15. June 2009 by Aidan.
Passing through Dublin Airport this morning, I saw a lovely new shopping area on the way down to the A departure gates. It was beautifully designed and nicely laid out.
As I walked through it however I started to notice a problem.
In this new shopping area there were two shops that in particular stood out from the others, for the wrong reasons. One is a shop specialising in selling bottled water from around the world. The other is one of those seafood and caviar bars that you see in Heathrow and other international airports. What was striking about these two shops was that they were empty.
The problem, as I see it, is that these were planned and designed some time ago, when these types of high end luxury shops were cashing in on the wealth in Ireland and of her visitors. So they seemed like a good idea at the time. However the market has changed dramatically since these shops were planned and it no longer seems like a good idea to anyone to pay €124 for a bottle of still water (even if it is Fillico King water from Japan) or splash out on beluga caviar while you are waiting for your Ryanair flight to Luton.
It shows the risks of planning too far in advance and ignoring the changing market between planning and implementation times.
How long will it be before they are replaced with a water font and a fish and ship shop?
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