5 tips for delivering poor customer service.

Here are 5 tips for delivering poor customer service:

1. Quality - start with an unprofessional service and ensure that you are as unresponsive as possible, inconsistent in your interactions with your customers and more interested in what’s in it for you.
2. Expectations - ensure that you create great expectations among your customers and then don’t meet them.  In addition, don’t meet the standard of service that is expected (see 1 above).
3. Value - Ensure that the price you charge is not only above what your competitors charge but also out of line with the market you are in. In addition, ensure that the payment terms and ease of doing business are adapted from the dark ages. You are trying to run a business after all!
4. Staff - Ensure that all of your staff are as de-motived as possible, are unsure what you are actually selling, don’t know why they are there in the first place and have been given none of the tools that they need to do their job. As little training as possible also helps.
5. Customers - You can deliver poor service with good customers but it is much easier if your customers are unhappy to need your service in the first place, want special treatment every time and usually ”must have” your service while all of your organisation is sleeping. It helps if you spend no time trying to understand your customers or building a relationship with them.

So these are some of the secrets to delivering poor service. Of course, if you avoided them then you may have some chance to improve the service you have in place today. Good Luck! 

This entry was posted on 18. May 2009 at 14:14 and is filed under Customer Service, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.