February 2008
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blog V’s Weblog

In the course of starting this blog I looked at a lot of others. A few things struck me, particularly there are so many blogs out there (which is the point I guess) but also that there is so much content. How long do people really spend reading all of this stuff? Personally I don’t spend very long. Are there lots of people out there with so much time on their hands that they can read all of these blogs? I don’t think so. My preference is to keep the content short and clear (i.e. a blog V’s a weblog). Get the message/thought across quickly and then send me somewhere else if I want to read the details. Also, to avoid over/mis-communication, keep the language simply. It’s pretty tiring to read about a company that has “an intense passion for diving into the consumer behaviour pool”.  :)

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